20 Important SEO Company Terms

API: An API, or application programming interface, is a network that allows SEO companies to create applications through the data of another system or application.

Algorithm: An algorithm is a formula that stores information, usually a set of rules, to be used and followed by a computer when needed.

Alt Text: Alt text, or alternative text, is a short phrase in HTML code that SEO companies in Utah use to describe an image. Alternative text is the text that will appear when an image is downloaded or when it isn’t loading on a designated website.

Anchor Text: Anchor text is the text that links to pages. On most search engines, this text is blue and underlined, or purple if it’s been visited before.

Backlink: A backlink, or an inbound link, is a link from a website that points to the Utah SEO company’s client’s website.

Blog: A blog is a section of a website where business-relevant content is posted regularly, often by SEO companies. Each blog post is a new page, and more pages mean more opportunities for internet visibility.

Bookmark: A bookmark is a link to a website that has been saved for reference in a browser or on a computer.

Bounce Rate: Bounce rate, as the name suggests, is the percentage of visits to a specific website that did not result in a subsequent action on that site.

Browser: A browser, such as Chrome, Edge, or Firefox, is software that allows an individual to access information on the internet.

CSS: A cascading style sheet, or CSS, is a website’s code that contributes to the way it looks, including aspects such as fonts, sizes, and colors. SEO companies in Utah use this code to

Click-Through Rate: Click-through rate is the ratio of impressions to clicks on a URL.

Conversion Rate: Conversion rate is the ratio of visits to conversions. (A conversion is when a user buys a product or service.)

Crawling: Crawling is the process by which Google, Bing, or another search engine reads and discovers a page.

Domain: A domain is the main address of a site, such as www.website.com.

Engagement: Engagement is data that allows SEO companies to see how internet searches may be interacting with a certain site based on search results.

HTML: Hypertext markup language, more commonly referred to as HTML, is one of the languages SEO companies use to create websites.

I4 Solutions is an SEO company in Utah with eighteen years of experience that provides attractive, versatile, and affordable website building and marketing services.

 

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